Okay, so with all the book noise and chatter out there authors are always trying to figure out how to be heard in the din of thousands of books. We’re always trying to find that little gadget that will lead a reader to our books. One reader actually said “an author’s promotional item is like a little gift to me”. And maybe little doo-jiggers don’t have readers buying your books, but simply seeing your name. It’s a general rule of thumb that someone needs to see your name 10 times before they stop and look into it.
So the question becomes … how do we spend that promotional dollar effectively?
On all the loops I participate in authors are discussing what draws a reader to buy your book. In e-publishing this it’s even more difficult as your product is sort of nebulous… not something the consumer can put their hands on… and that makes it a difficult sell.
So with all sincerity we’re discussing bookmarks and postcards; sticky notes and glitter pens; emery boards and flashlights; trying to come up with the gimmick that will make a person so fired up they just can’t wait to get home and download your book!
I’ve spent alot of time designing and printing romance trading cards for my books. I send them out to reader conventions that I’m not attending. I’m fortunate in that I have an artistic eye and putting something together like that is enjoyable. Anyhoodles… I thought they came out beautifully. But left to their own devices, sitting among all the other glitzy author material, will they entice someone enough to 1) pick it up and 2) buy the book or at least 3) check out my website. Frankly, I don’t know.
Through this whole process it’s occurred to me… I don’t buy books. (Or I didn’t until my friends started publishing, now I buy their books. And forgive me for even thinking this… but if it’s coming out in print… I wait to buy that version… oh, I should have my hand slapped!)
So, what’s the point of all this rambling? I’m just curious… if you can’t pick the book up in the bookstore and you only have promotional material available to you… what makes you curious enough to investigate the author/book? A snazzy bookmark? A postcard with a blurb about the book? Some cute trinket?
Tell me… I’m dying of curiousity.
Oh, and here’s a sampling of my trading cards. Email me Nina (AT) NinaPierce.com if you want a full set for yourself.
I hope you’ll stop over at SARA TRIMBLE’S BLOG where I’m chatting about what a visual writer I am and how adding small details to your writing can make a big difference.
And if that doesn’t entice you, I’ve got a brand new excerpt from my sexy romantic suspense Deceive Her With Deception and a chance to win a set of my romance trading cards.
I’ve been thinking a lot about promotion lately. (But really, if you ask most authors, their marketing concerns rank right up there with their looming deadline and the next line edits.) Because, let’s face it, our books might as well just be sitting on our computers if they’re not out their finding readers.
But then again … there is such a thing as TOO much. And I wonder when an author knows when they’ve crossed that line. I mean, I think everyone else knows when a promotion, whether it’s blog/contest announcements or a promotional excerpt that’s blasted everywhere, is driving them insane. Eventually, that cool promo the author was so excited about, becomes the spam that every receiver just deletes with an eyeroll.
And you know, I’ve begun to wonder if I am that author. I know there’s a balance between letting people know my new book is out and becoming a nuisance in the inbox. The fact is, when you hit that point, people no longer see you anyway.
Yet there is that 10 exposure thing before a person consciously recognizes your name. That’s right. We need to see something an average of 10 times before it works its way into our psyche. And of course the same 10 things aren’t going to be seen by the same 10 people so that means a smattering of promo across different avenues to be sure you’ve hit everyone more than once…or does it?
There are so many ways to market that a gal can go crazy trying to keep up with it all. And the old addage, do what you enjoy doesn’t always apply, because quite frankly, I enjoy more than I should. Sometimes to the detriment of my writing. LOL! There are times when I’d be just as happy sitting around chatting on twitter or making a book trailer as writing my next book. Heck, that other stuff is easy, which meant I did it A LOT.
Well no more. I’ve dropped out of Yahoo loops I wasn’t really using. I’ve stopped blog surfing (which is rather ironic since I blog) and I’ve limited my twitter to a couple days a week. You see, I’ve been watching some really successful authors and they don’t market. They write. Now isn’t that a novel idea?
Anyway, I just thought I’d share with you the newest in my “paper” marketing…romance trading cards. They came out beautiful. I’m so pleased. Frauke at Croco Designs took my vision and turned it into these …
Aren’t they gorgeous? I’ve just started sending them out. (And yes, Zane is noticeably missing from the “Bonded” set … there was a glitch that’s been fixed and he should be arriving soon.) They’ll be making their debut appearance in some goodie bags at RWA National Convention in a couple of weeks.
So what do you think? When does an author’s promotion become an annoying buzzing in your ears. Because you know me … I just gotta know!