Promotional Items

Okay, so with all the book noise and chatter out there authors are always trying to figure out how to be heard in the din of thousands of books. We’re always trying to find that little gadget that will lead a reader to our books. One reader actually said “an author’s promotional item is like a little gift to me”.  And maybe little doo-jiggers don’t have readers buying your books, but simply seeing your name. It’s a general rule of thumb that someone needs to see your name 10 times before they stop and look into it.

So the question becomes … how do we spend that promotional dollar effectively?

On all the loops I participate in authors are discussing what draws a reader to buy your book. In e-publishing this it’s even more difficult as your product is sort of nebulous… not something the consumer can put their hands on… and that makes it a difficult sell.

So with all sincerity we’re discussing bookmarks and postcards; sticky notes and glitter pens; emery boards and flashlights; trying to come up with the gimmick that will make a person so fired up they just can’t wait to get home and download your book!

I’ve spent alot of time designing and printing romance trading cards for my books. I send them out to reader conventions that I’m not attending. I’m fortunate in that I have an artistic eye and putting something together like that is enjoyable. Anyhoodles… I thought they came out beautifully. But left to their own devices, sitting among all the other glitzy author material, will they entice someone enough to 1) pick it up and 2) buy the book or at least 3) check out my website. Frankly, I don’t know.

Through this whole process it’s occurred to me… I don’t buy books. (Or I didn’t until my friends started publishing, now I buy their books. And forgive me for even thinking this… but if it’s coming out in print… I wait to buy that version… oh, I should have my hand slapped!)

So, what’s the point of all this rambling? I’m just curious… if you can’t pick the book up in the bookstore and you only have promotional material available to you… what makes you curious enough to investigate the author/book? A snazzy bookmark? A postcard with a blurb about the book? Some cute trinket?

Tell me… I’m dying of curiousity.

Oh, and here’s a sampling of my trading cards. Email me Nina (AT) NinaPierce.com if you want a full set for yourself.

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