With so many authors jumping into the self-publishing pond, I thought I’d share my experience. First of all, let me just say, if you weren’t already aware … I found the trek from writer to publisher to be a very steep climb. We’re talking ice crampons, ropes and pick axes (can you tell I’m doing research for a new story?) But one that’s going to be worth the view from the top.
I released my three book series in April, June and October (oops … a couple of months late) of this year. I originally released the first two as erotic suspense, but found, much like my experience at my original publisher, they weren’t romantic enough for the usual romantic suspense reader and not erotic enough for the erotic romance reader. Sales by July were non-existent. So I dropped back, reassessed, redid the covers and cut back on all the sex in the stories and put them back up as sexy romantic suspense. They are very slowly hitting their stride.
I’ve tried different price points, $.99, $1.49 and $2.99 (the last one to get the 70% royalty on Amazon). Price didn’t seem to be a factor. And no one complained about the short novel length even at the $2.99. I’m going to continue to mess with the prices until I find a nice balance between price and sales.
I’ve done a blog tour and advertising for the first two, but since I didn’t see any uptick in sales with all the hard work, I didn’t bother to push the publicity for the most recent release. My sales for all three book have remained about $15/month for Amazon and $5/month at Barnes and Noble since the spring. It may be hardly worth the gas to the bank to cash the check, but I remain undaunted!
I now have the books up at All Romance Ebooks and though sales aren’t brisk at the moment over there, it is another venue for people to find my books.
I am happy to report that being part of the BOOK LOVER’S BUFFET (where every book on the website is $.99) has been a shot in the arm this month. I’ve sold just over 100 books at the posting of this blog with another TWO weeks to the end of the month. Obviously the collective marketing of nearly 100 authors is helping to get the word out.
I’m also looking to do some specialized marketing in January with Pixel of Ink (if my book is approved for an advertising spot), a site where thousands of Kindle readers search for their next read. I’m hoping this will boost sales especially to new-to-me-readers.
So there you have it. Total disclosure. Not the millions some authors are selling. Nor the rocket success of author Catherine Bybee, who recently made the USA Bestseller list with one of her self-published books. But I keep plodding along. I’ve made a resolution to myself for the new year though. I WILL step off this crazy marketing merry-go-round and begin writing again. Funny, how people can’t read a book sitting unfinished on my computer!
I’m always happy to answer questions about self-publishing. Feel free to email me at Nina AT NinaPierce.com I’ll happily share with you what I’ve learned and hopefully steer you clear of some of those hidden pitfalls.