The Buzzing in Your Ears

I’ve been thinking a lot about promotion lately. (But really, if you ask most authors, their marketing concerns rank right up there with their looming deadline and the next line edits.) Because, let’s face it, our books might as well just be sitting on our computers if they’re not out their finding readers.

But then again … there is such a thing as TOO much. And I wonder when an author knows when they’ve crossed that line. I mean, I think everyone else knows when a promotion, whether it’s blog/contest announcements or a promotional excerpt that’s blasted everywhere, is driving them insane. Eventually, that cool promo the author was so excited about, becomes the spam that every receiver just deletes with an eyeroll.

And you know, I’ve begun to wonder if I am that author. I know there’s a balance between letting people know my new book is out and becoming a nuisance in the inbox. The fact is, when you hit that point, people no longer see you anyway.

Yet there is that 10 exposure thing before a person consciously recognizes your name. That’s right. We need to see something an average of 10 times before it works its way into our psyche. And of course the same 10 things aren’t going to be seen by the same 10 people so that means a smattering of promo across different avenues to be sure you’ve hit everyone more than once…or does it?

There are so many ways to market that a gal can go crazy trying to keep up with it all. And the old addage, do what you enjoy doesn’t always apply, because quite frankly, I enjoy more than I should. Sometimes to the detriment of my writing. LOL! There are times when I’d be just as happy sitting around chatting on twitter or making a book trailer as writing my next book. Heck, that other stuff is easy, which meant I did it A LOT.

Well no more. I’ve dropped out of Yahoo loops I wasn’t really using. I’ve stopped blog surfing (which is rather ironic since I blog) and I’ve limited my twitter to a couple days a week. You see, I’ve been watching some really successful authors and they don’t market. They write. Now isn’t that a novel idea?

Anyway, I just thought I’d share with you the newest in my “paper” marketing…romance trading cards. They came out beautiful. I’m so pleased. Frauke at Croco Designs took my vision and turned it into these …

Aren’t they gorgeous? I’ve just started sending them out. (And yes, Zane is noticeably missing from the “Bonded” set … there was a glitch that’s been fixed and he should be arriving soon.) They’ll be making their debut appearance in some goodie bags at RWA National Convention in a couple of weeks.

So what do you think? When does an author’s promotion become an annoying buzzing in your ears. Because you know me … I just gotta know!