If you talk to any author … and it doesn’t matter if it’s a top seller at a NY publisher or a newly pubbed e-author … I think they’re all going to say one of the hardest things about the publishing industry is marketing.

Every author wants to find the one thing that gets their book information out to the readers. I know, I keep talking about this because it’s such a difficult tight rope to walk. Especially when it comes to spending hard earned royalty dollars. Everything from maintaining a website to gifts to give away in contests. It costs.

Now there are those free things an author can do. Like chatting on live chats or now doing blog-talk radio (er … which I know nothing about), posting excerpts on Yahoo loops through to having a blog. And there it is, my new four letter evil word … B-L-O-G.

You know, this week is the second anniversary of Around the Writer’s Block. I’m very proud of the fun I’ve had hanging out here chatting with everyone. I’ve celebrated accomplishments and shared my setbacks and disappointments. And I’ve really enjoyed having this space of the web to chat about anything and everything. As an extrovert, my blog gave me the opportunity to reach out beyond my little world that is my office and “be” with people.

But things have changed.

Now there’s twitter and facebook. These venues also give me an opportunity to jump up and down and share the wonderful things that happen or pull out my soap box and express an opinion. It’s not like I’ve run out of things to say … it’s just that I don’t think I have ENOUGH interesting opinions and events in my life to entertain so many people in so many different places. And of course, since there’s cross over, it’s not like I can duplicate the same amusing anecdote all over the internet without driving a few people insane with the repetition.

What does this mean? It means I’m sitting on the fence trying to decide if I really want to hold onto this corner of the web. Do I really want to continue blogging? *sigh* I just don’t know. I love having a place to display all my book covers. I like being able to put up my links to great reviews. But then I wonder if the information in my sidebar isn’t just to stroke my own ego.

I just don’t know. I’m not even sure how a blog slips into a cyber graveyard. Am I supposed to hold services and final blessings? or do I just let it quietly slip away into the darkness? I haven’t figured that out yet either. 

Anyway, I just thought I’d mention that I’m wrestling with this. There aren’t a whole lot of people popping over to read my musings. And for those of you who do … you have no idea how much it means to me. Anyway, I’m just trying to figure it all out and decide where best to spend my time visiting and marketing on the internet. Obviously I haven’t made any decisions, but I’ll let you know when I do.

0 Responses to It’s a Pickle I Tell Ya …

  • I say do what you’re comfortable with. You might try blogging once a week (kind of a weekly column format). That might be enough to keep you in this particular loop–and allow you to come up with a topic.

    I suspect that much of what we do, whether blogging, twitter or facebook, isn’t all that effective except on a hit or miss basis. Ultimately, word of mouth is probably most effective. And I have no clue how to set that in motion except by writing the best books I can.

  • I’m with you, Nina. I’ve been watching stats at my website and I don’t see that my blog posts have stirred up any action. Of course, I don’t do it regularly enough to drum up a following. But the biggest number of visitors I get, and we’re talking an increase of 500 visits, is on release day and the day after.

    I will Twitter and Facebook because I need an outlet for thoughts, and because writing is such a solitary process. But even contests don’t stir up much action. I’d rather use the time writing.

    Thank you for discussing this, as I thought it was because I was a new author and people would come eventually. I’m going to keep posting updates to the blog as well as the website, because it puts my pages into the search engines. But I’m going to quit stressing when I have nothing to say.

  • Nina, I am not a social person at all. I have little time to spend on twitter and when I’m there, I’m lurking unless I see a friend I can say “hello” to.

    As soon as I have a beautiful website like yours I will probably strip the blog site and delete. (Is this the way you end the relationship?)

    I have a new webpage under construction now but it will have a blog component incorporated. I’ve picked up fans and readers from participating in blog tours so I won’t lose that part of my corner of the cyber world just yet. *g*

    I agree whole-heartedly that marketing is the hardest part of this business. But,everything seems challenging and success is difficult to measure unless it’s by book sales.


  • Anny – That’s sort of what I’m thinking. A once a week blog post and more often if I feel inspired.

    Ari – I think I was enjoying it more when I began because the whole publishing world was so new to me and I was in total awe of the process. But that’s not the case anymore. And I think I also need to get to the “not stressing” when I have nothing to say.

    Gem – Yeah, my blog is hooked to my website, but I’m not sure how many people trip over here from there.

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