Gaming the System

I’ve said it before and I’ll say it again, Publishing is a tough gig! Since I’m only in my adolescence when it comes to writing and publishing I can’t tell you if the days of the typewriter and printed manuscripts were harder than publishing is now. I really don’t know if the number of digital publishers and the ability to self-publish is making life easier or harder for the author.

What I do know is that there are a TON of books being released every day. No, I didn’t look up the exact numbers. (Feel free to google it.) But just think of all the traditional publishers, then add in small e-presses then add in self-published books and you have a lot of authors trying to find readers. It’s a regular cacophony of word music and it’s definitely hard for an individual instrument to stand out among all the overlapping songs.

There are only a few soloists who stand out, which means most authors are trying to find that one little trick that gets them heard. What will make their melody resonate above the river of music? Figuratively turn up the volume.

Okay, enough music metaphors. LOL! You get the idea.

Let’s face it, we all tag and like each other’s books. Why? Because there are rumors that the “likes” on Amazon affects the algorithms for a book and possibly give it a little extra to get up on the lists. (Since no one knows for sure, that information can’t be verified.) At the very least, when a reader pops over to a page and only 6 people have liked a book, it doesn’t quite have the psychological boost that a book with 231 likes gets. People wonder what they’re missing if that many people like a book. Is this gaming the system? Could be.

Knowing the impact of reviews, last year I began writing reviews on Amazon and Goodreads for the books I’ve read. And guess what? I read a lot of self-published writers because that’s who I’m hanging with these days. If readers wanted to start pointing fingers they could say I’m padding the reviews of my friends … even if my reviews are totally honest.

The internet is a buzz about authors buying honest reviews. Yet, publishers (and authors) buy advertisements in romance magazines and books get reviewed. Isn’t that the same thing? There are stories of bestselling author buying thousands of copies of their own releases to have the new release climb the charts. So is all this gaming actually cheating the system? How far does it have to go before it steps over the line?

Is offering a book for free as a loss leader considered cheating? Some say yes. I don’t think so. What I think is that it’s one of those tools that’s allowed my books to actually stand up in front of readers and scream “Try Me!“.

I’ve had three self-published books out for nearly a year. And you can see March Sales, May Sales and June Sales were nothing that could be called a living wage. But after several backflips (which ain’t easy for a woman with MS) and lots of groveling (see the post with the June sales), I finally got Amazon to price match BLIND HER WITH BLISS, the first book in the Tilling Passions series for FREE.

And guess what? I can actually say my writing is starting to make the kind of money I’d always hoped it would. Here are sales for the last six weeks.

Amazon:
Blind Her With Bliss: 80,000 Free, 14 sold = $30.00
Blind at UK site: 4663 Free, 0 Sold = $0.00
Deceive Her With Desire: 760 books = $1550.40
Deceive at UK site: 34 books = $35
Cheat Her With Charm: 563 books = $1148.52
Cheat at UK site = 22 books = $23

Barnes and Noble:
Blind Her With Bliss: Free
Deceive Her With Desire: 47 books = $91.18
Cheat Her With Charm: 39 books = $75.66

Smashwords:
Approximate sales for Apple, Kobo, Sony and Diesel = $480.33

As many of you know, I released a 4th self-published book this week. I’m hoping with an excerpt at the end of the third book that readers will begin buying that book and sales will only go up.

Will this last? I don’t know. I’m really pleased after all my back-breaking work last year that something is finally falling into place for me. All I can do is keep writing the best books possible and hope the readers continue to enjoy them.

So, what do you think? Do you think there’s too much “gaming” going on in the book business? Are the truly great books rising to the top or is it the author who knows how to play the system that comes out ahead? Let me know what you think, I’m curious about stuff like this.

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