Lending Your Way to Sales
When a book is put up on Amazon, whether directly by a traditional publisher or an indie author, Amazon offers the opportunity to make the e-book “lendable”. Unless you choose the 70% royalty option and then it’s not an option … it’s required.
I’ve always thought this was a great idea. What better way for a new reader to find my books than to have someone “share” it, even from their kindle?
When I first published with a digital publisher, kindles were a mere twinkle in Amazon’s eye. A high majority of readers enjoyed their digital books on their laptops … e-books they received via email. Even back then authors were aware that legitimate readers forwarded files to friends and vice versa. Was it illegal? Of course. Did it stop them? Nope. And you know why? Because these friends generally went out and bought other books by that author. Thereby taking one sale and turning it into several. (I did hear from one author whose over-enthusiastic reader actually emailed an ebook to every person in her address book … oops. Okay, so that didn’t work out for that author. And therin was the problem. One file could be forwarded an unlimited number of times.)
Lending is a little different. And lending is not pirating. Let me repeat. Lending is very different from pirating. Pirating is uploading a book to a torrent site and making unlimited copies available to anyone for free. It is illegal and authors lose thousands of dollars a year to these thieves. (Though many argue that those frequenting pirate sites wouldn’t buy a book anyway. So it’s not really a sale lost. Either way, we’re not talking pirates today…)
Lending allows a reader to purchase a book and loan it ONCE to one person for 14 days. During the lending time the book is not available on the purchaser’s kindle. Again, this sounds like a great perk for kindle owners. As an author, I can only hope that the person borrowing the book will love it so much they’ll buy their own copy for their “keeper” shelf or perhaps buy another couple of my books.
The reason this particular program came to my attention last week is that there are now sites popping up like virtually libraries. A kindle reader can register at these sites and list books they have to “lend”. Or they can request a title to “borrow”. It’s still one purchase = one borrow, but much more global than immediate family or friends.
Some authors are feeling very noodgie about the this … others not so much.
What about you? As a reader do you borrow books from your friends? Have you found new authors this way? If you’re an author, how do you feel about the lending program? Of course I asked, I’m curious about stuff like this.