Amazon and a Reality Check
There are days when I feel I never get away from the Internet to get other stuff done. Between Twitter and Facebook and blogs I visit, I roam the virtual cybersphere and yet … I seem to miss all the
fun controversy. I guess last week people were all up in arms about self-publising and Amazon’s moves to slowly take over the book selling market.
I don’t know about that. I do know they’ve made it easy for a person to self-publish print books. And they’ve made it even easier for authors to publish digitally. Really, there is no super-sekret formula … just upload a manuscript and a cover and voila! within 24 hours your book will be for sale! Yes, you can do this through other venues, but I have to say, I really like Amazon’s ranking system. There’s no greater satisfaction than seeing your book climb the ranks. Now they’re trying a new program, Prime Membership for readers and on the author side it’s called Kindle Select. Readers and authors are tentative about this program. Some are loving it and others … not so much.
But Amazon is trying. They are seeing the face of publication changing and they’re trying to be on the cutting edge of that change. Good for them. They’re not stupid. With big name authors like Joe Konrath supporting their efforts, it seems to me they’re going to be the front runners when everyone else is floundering. Does this make them bad or greedy? I don’t think so. It makes them smart. As in Apple smart. Always leading the pack, not the one running and out-of-breath trying to catch up.
And though I like what Amazon is doing for readers and authors alike, I just want to say, it ain’t all roses and royalty checks for everyone.
There are many authors making LOTS of money (as in quitting their day jobs and writing fulltime) going the self-pubbed route through Amazon. But there are a whole heck of a lot more of us taking our monthly royalty check from Amazon and buying a cute necklace from Kohl’s that just went on sale … on the clearance rack. So you get the picture. Now, please don’t hear this as complaining. It’s not … well, not totally. Wait, no really, I’m not complaining. I just want people to understand that it is possible their book(s) will take off, but it’s just as likely it won’t. Even if you do the same marketing strategies successful writers do. *shrug* It’s just how it is.
Now, in the spirit of full disclosure, let me give you some sales figures for the last three months for all three of my books (released 4/11, 6/11 and 11/11). (And this is just for Amazon, because it’s not worth my time to share with you my sales from B&N, Smashwords and ARe)
December: 136 books = $142.80
January: 74 books = $84.22
February (to date): 4695 free books (YAY!) 20 books = $40.00 (approx.)
Why am I sharing this sales information with you? I think authors play it too close to the vest. When authors are looking to make an informed decision it means … they need the information. I think it’s easy to find GREAT sales information. You know, those authors that sell 136 of each of their books every day. It makes many authors who are sitting there with 4 books sold in a month–because that’s the typical sales on Amazon–feel inadequate. Like “what am I doing wrong?” The answer is probably nothing. Even the big 6 publishers can’t tell you why one of their books is doing better than another. Now we’re the publisher … we just have to do the best we can.
I do like Amazon. I like that they have world-wide distribution. I wish I could boast sales on the other venues that were as good as my Amazon sales. But that doesn’t seem to be the case, even when I try to market my books at those venues.
Is Amazon going to take over all publication and distribution of books in the near future? No, it’s not going to happen. But other publishers and booksellers will need to stop doing things the way they’ve always done them and think ahead or they’re never going to catch up.
What do you think as a reader/writer? Does it make you a little noodgie the way things are going with Amazon? Are you worried about what is happening? Because you know me, I’m curious about that kind of stuff.