I write books. I treat it as a business. But creating my product is only one facet of everything I have to do to be successful in the publishing business. As everyone knows there isn’t a business out there that doesn’t advertise.
Because what’s the sense of writing books if I don’t let readers know they’re out there?
So what does that mean? Well, it’s that “P” word that makes even successful authors shudder. Promotion. I’m currently pulling things together for the convention season. I have all the usual materials including bookflats and bookmarks, pens and magnets, and I’ve even put together a couple of excerpt books. I send them wherever convention coordinators are looking for goodie bag materials.
Here are my trading cards (available to readers with just an email …)
Now I’ve expanded to buy an ad in the Romantic Times convention floor plan. Literally thousands of people, authors and readers alike attend this week long celebration of romance. I also now have a book cover in a deck of cards. The five of spades.
But for the first time I’m venturing into stuff. I’m looking at reusable grocery bags and chip clips. They’re a tad on the expensive side. And I’m really wrestling with this. Any good business would spend their advertising dollars only where there is return. But for an author that’s a very nebulous thing to measure. It’s said a person needs to see something at least 10 times before it registers. Wow, that’s a lot of people who need to not only see my name, but realize that I write romance novels.
I’m not sure if the money I’m forking out is going to be worth it. But I figure I’ll give it a try for this year anyway. At the very least that’s 100 more reusable grocery bags that’ll be out there and saving the environment from plastic.
But of course this still doesn’t answer the question … what makes you plop down your hard earned green stuff to buy a book?