I’ve been hanging around the internet a few years now. I’ve been hosting people, visiting blogs and just generally making a nuisance of myself. But in the process of all of that running around, I’ve learned a few things about being a gracious guest and I just thought I’d share a few of the things I’ve learned. (Keep in mind this is faaaar from a complete list and only my perceptions):
1) Be prompt: Regardless of the platform your host uses, it takes time to upload a guest blog. If there are links, bookcovers, and excerpts even more to set it up so it looks appealing. Be sure to get your interview questions or blog post to the host at least a week prior to your visit. Everyone is busy. When you do this you respect the host’s time.
2) Be yourself: Whether you’re answering interview questions or offering a guest blog the visitors want to get a feeling for who you are. If you have a snarky sense of humor, let it shine through in your answers. If you have an interesting day job that lead you to the world of publishing be sure to share that. Readers of blogs are interested in the little details of your life they may not know. That being said …
3) It’s not all about you: Okay, what I mean is … it’s not all about selling your book. Readers get really tired of the “ME ME ME ME, BUY MY BOOK” posts. Engage the reader. Talk about an interesting antecdote or how your character screamed at you the whole time you were writing the book. Visitors are more likely to be intrigued by personal facts rather than the buy link. Why would anyone want to comment on a book cover, blurb and excerpt? Ask them something. Remember, this is about engaging visitors in conversation. They want to like you and talk to you. Give them something to chat with you about.
4) Hosts are busy too: I’ve had guests that were so excited about a blog tour that they sent me daily emails with DETAILED instructions of what they expected me to do for them including running their contest. Ummm … no. I’ve offered a corner of the internet and hopefully introduced new readers to their book. Other than being available to interact with visitors, I don’t have time to babysit a guest blog. This goes back to #1 … respect your hosts time and efforts. I will promote you and your post, but in turn, I want you to promote my blog.
5) Don’t abandon ship!: A guest blog isn’t a lone post just hanging out by itself. Commenters want to know someone’s actually there and they’re not talking out into the cyber universe. Make time at least twice (if you can) to visit and respond to commenters. If your day job or other obligations makes that impossible, take time to visit at the end of the day and respond. Remember, it’s about making connections with new readers.
6) Engage the Readers: When you write your post try to leave it hanging. Ask a question of the readers at the end of your post or make a statement that visitors can comment on. It keeps them from visiting without taking time to comment.
7) To giveaway or Not giveaway: It’s always difficult to decide whether you want to give a gift to commenters. Readers love to receive gifts from authors, but sometimes it’s cost prohibitive to offer a prize to each blog in a blog tour. Try offering something from all the commenters of ALL the blogs you visit? I’ve found this to work very well. But remember, readers don’t always need prizes and big giveaways, your interesting post and an intriguing excerpt are enough to make their day.
I love introducing people to writers they may have never met. I love going out and visiting other blogs to meet new people. This list isn’t complete by any stretch of the imagination. I’d love to hear what intrigues you? And what drives you completely insane when you’re reading a guest blog or interview. Because you know me … I’m always looking to improve my blog. 😉
And it’s been awhile since I’ve had a sexy guest, so I in honor of beach weather arriving a little early, I thought I’d share…enjoy your weekend!